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Forward Bank

Athens' Hugs for the Holidays Returns for Second Year

December 28, 2021

In 2020, Forward Bank and Forward Insurance joined forces with local businesses in support of the health and wellness of the community during the holiday season. This year the tradition was continued, and the team’s outreach included activities that impact many different groups in the Athens community.

Poinsettias have been delivered to residents of the Athenian Living care facility courtesy of Forward Bank and Insurance. With continued COVID precautions, the hope was to brighten the days of residents whose family members may not have been able to visit.

“There was such great feedback from last year that we decided to continue the activity this year,” commented Lynn Luetschwager of Forward Insurance. “Even if residents were able to connect with family during the holidays, the gesture is sure to make someone’s day better.”

On December 21, a community meal was distributed to 60 community members. Businesses collaborating to provide meals and gift certificates are On The Square, Landmark Bar & Grill, A&L Oil Co. and Athens IGA.

“As a busy mom, I understand how hectic the holiday season gets,” stated Jessica Frahm, VP / Commercial Lender at Forward Bank. “These activities are one way we can highlight local businesses, while making the holidays a little easier for other families.”