Our Story

forward financial bank, our story

Ever changing, ever growing – our evolution moves FORWARD!

Originally incorporated in Marshfield, WI in 1919, we’ve adapted and grown throughout the years to respond to the changing needs of our clients and communities.

We have spent the last 10 years moving into rural communities that larger banks were leaving and some smaller banks couldn’t sustain. Our mission of Moving Our Communities Forward resonates with the families, businesses, farms and non-profits in Central Wisconsin; and we continually look for new communities to become a part of.

Our digital footprint is growing quickly – both in the number of services we offer and the number of online connections we make. In our fast-paced world, we are ready to connect with you and advise on the best convenience service to fit your lifestyle.

We will continue to remain consumer-oriented by offering home loans, improvement loans, consumer loans, and a complete variety of commercial and agricultural loans; in addition to checking accounts and a full range of savings programs.

Our Leadership

Board of Directors

Our Board of Directors consists of eight members, all living in our bank location communities. They represent all areas of our marketplace and many of the important industries we serve.