Forward Family | August 26, 2025
Forward is proud to announce the promotion of Samantha Hubbard to Private Banker, a role in which she will continue to serve our western markets with a focus on deposit growth and delivering exceptional service to our clients.
Samantha began her journey with Forward in May 2013 as a Personal Banker, supporting multiple branches across western Wisconsin. In May 2016, she transitioned into the Office Manager role in Thorp, where she has built a strong retail team and cultivated lasting community relationships that have helped drive business to the branch.
“We’re excited to see Samantha step into this new role and continue building strong relationships across our western markets,” said Bill Sennholz, CEO of Forward Bank. “Her experience and energy will help us grow and serve our clients even better in the years ahead.”

A Thorp native and 2010 graduate, Samantha earned her associate degree in Paralegal Studies from Globe University in Eau Claire in 2012. Her deep ties to the community and passion for service have made her a trusted leader both inside and outside the bank.
Beyond her professional accomplishments, Samantha is actively involved in the Thorp community. She has served as Secretary of the Thorp Chamber of Commerce, President of the Thorp Alumni Association, and lead organizer of the Thorp Pumpkin Fest. Outside of work, Samantha enjoys spending time with her family and friends, especially during the summer months when she can tend to her flower beds and enjoy the outdoors.